Alvaro Cadena
Director of labor
Gen V is a family business owned and operated by the Terrault family. If you speak a little French, you’ll know that terre means earth and soil, so it seems it is our destiny to be growers!
Our extended family includes all the amazing members of our team, some of whom have been with us since the very beginning. We are brought together by shared values of respect, wellbeing, enjoyment, integrity and support.
President
Sylvain owns and operates Gen V alongside our family, and has contributed to the business since 1987. He is invested and committed, both as a businessman and a family man.
Senior Vice-President
Chantal is Sylvain’s partner in business and in life, as well as mother to Simon and Valérie. At Gen V, she is the go-to for all things administration and finance related.
Vice-President, Operations
Simon is Sylvain and Chantal’s son. He is enormously generous with his time and is always on the lookout to help members of his team reach their full potential. He takes care of operations and human resources.
Marketing Director
The daughter of Sylvain and Chantal, Valérie is our creative visionary, always at the forefront of the trends and innovations of our industry. She is responsible for sales and marketing.
Vice-President, Business Development
Daniel is Sylvain’s brother, and uncle to Simon and Valérie. Charismatic and already a business owner in his own right, he brings valuable expertise to our sales and business development.
Production Director
Francis is nephew to Sylvain and Chantal and son to Daniel. With his talent for analysis, he’s the perfect person to oversee production in collaboration with the growers, bringing crop after crop to life.