True to your values
We are generation V.
Bringing you vibrant ways to eat fresh.
Gen V, serving up vitality in every crunchy vegetable and verdant green, all while cultivating respect for people and the planet.
Gen V grows 34 million heads of lettuce a year!
Take a peek in our greenhouses where we grow 11,500 tonnes of produce a year.
Every day, Gen V sows, cultivates and harvests fresh lettuce varieties and crispy vegetables.
Gen V is more than 300 000 square metres of vibrant greenhouses across four regions of Quebec.
Our greens with roots attached are a living legend! They keep better and stay fresher longer.
We sow, cultivate and harvest crunchy vegetables and fresh lettuce varieties 365 days a year.
Our organic bell peppers are greenhouse grown from April to November.
Vitality in every bites
Fresh vegetables that taste good and do good
Our selection of hydroponic lettuces and organic vegetables are the real deal! We make sure only to grow in the most ideal conditions, and we harvest by hand at just the right moment. That's why our produce is perfectly crisp, packed with nutrients and loaded with mouthwatering flavour.
From a greenhouse near you
Our vegetables are all grown locally in one of our four greenhouses located in Mirabel, Porneuf, Sainte-Clotilde and Ham-Nord, not far from city centres. The shorter the distance, the fresher your produce!
Cultivated with respect for people
Our family business is homegrown too, and we believe in serving up wellbeing for our team members and our greater community. Those are our family values, passed down from generation to generation.
Cultivated with respect for the planet
As well as using green and renewable energy, we're committed to creating a circular economy, reducing food waste and opting for eco-conscious packaging.
Ready to eat?
Questions? We've got answers.
Q. How are vegetables grown at Gen V?A.
We grow all our vegetables in greenhouses year-round with two agricultural methods that use a lot less water than field grown crops: hydroponic growing and greenhouse organic growing. These methods let us be green while we grow our greens!
Learn more about the main characteristics of these two growing methods here.
Q. How do greenhouse vegetables stack up to those grown in fields?A.
Very well! Greenhouse vegetables have the exact same freshness, crunchy texture and level of nutrients as their field-grown cousins. Where greenhouse veggies have the flavour edge is their maturity at harvest and their proximity to the table. In other words, it's not so much how a vegetable is grown, but how far it has to travel before you eat it that can make all the difference. So look for local producers like us!
Q. Should I wash your produce before eating?A.
That's entirely up to you!
Here’s a little more info to help you decide: all our peppers and cucumbers are organic, all our lettuce varieties are hydroponic, and we don’t systematically use pesticides. Also, our vegetables are grown in greenhouses, which are closed, controlled environments. That means much fewer contaminants than with produce grown outside. Lastly, we never ‘prewash’ because the process requires three rinses with chlorinated water, and we don’t want to do that to our veggies. So there you have it! The choice to wash (or not) is yours.
Q. Why do you use plastic packaging?A.
Great question. Our goal is to keep our produce fresher for longer to reduce food waste, which is a growing problem in North America. With that in mind, we worked with eco-design experts to test a variety of packaging options. Plastic emerged as the most performant material for maintaining freshness. It extends produce shelf life by creating a protective barrier that also conserves humidity (much like a greenhouse, in fact!) And while we’re delighted to take a stand against wilted vegetables, we’re more persuaded by our ability to cut back on food waste, here and in your home.
The dome used to package our lettuce is made of recycled and recyclable material, and is largely recycled in North America. By reducing the package thickness as much as possible and using the least amount of raw material to produce it, we’re minimizing the plastic we do use.
But plastic simply isn’t a long-term solution. We remain committed to exploring more eco-friendly alternatives that let us meet our food waste goals. Learn more about plastic packaging here.