For this second campaign since our rebranding, we decided to put the spotlight on what really matters to us: our values. Broadcast across all our social networks, as well as on numerous online platforms, this campaign had a considerable reach. Here's a recap to make sure you haven't missed a thing.
Moi j'Mange
We were honored to be featured in several episodes of the TV show Moi j'Mange, broadcast on Télé-Québec Tuesdays at 7:30 pm. Our products were incorporated into various recipes, and Stéphane Bellavance even presented them on the show. Our campaign visuals were also showcased in a number of ways, including the presence of our logo in the show's presentation.
Ricardo
Last August, our marketing director and manager had the pleasure of welcoming Isabelle Beauchamp-Plante to our greenhouses in Sainte-Clotilde-de-Châteauguay. They were able to show her around our facilities, discuss our products and share our know-how.
You can find this feature in the October 2024 issue of its magazine.
Facebook, Instagram and TikTok ads
For six weeks, ads created by our creative agency Rethink Design ran on our digital platforms as well as online streaming services like Crave and Netflix.
We had the opportunity to appear in Maxi's "Complètement Maxée" advertising campaign, alongside Martin Matte and Rosalie Vaillancourt. Our Boston lettuce duo played a major role in the ad.
